Introduction to typography - Project 2
This is the second project for the introduction to typography class at Art Academy of Cincinnati. The previous project was focused on creating a typeface by hand that represented the band of their picking. This gives students an easy understanding of concepting for a reason. By using a band as the fictious client it also allows students to share emotional connections with their work. Critiques were done at the begininng of each class. Students were asked to pin up inspiration from out-of-category areas of design as well as a written concept for their project.
The end result was a 12in x 18in digitally printed gig poster.
Junior year portfolio - Project 3
For the first semester jounior year class, this was the third project used in between a larger project. The purpose of including smaller projects throughout the semester was to push the idea of daily making. The goal of this project was to think about the branding and it's interaction with it's product it's product. The students were asked to pick from a hat of seven pre selected products. Simple inexpensive products were pre selected for the use of availibility for timing. The students were then asked to recreate the packaging and rebrand to fit their packaging concept. The outcome allowed students to think about the process of production as well as the form. Along with the project I brought in contextual props and a digital camera. After a quick demostration I asked the students to photograph their work with the contextual elements.
Introduction to typography - Project 3
For the third project of my introduction of typography I introduced a group project. The reason for the group project was not only an opportunity for the students to get a chance to work with a length of content but also to close the Adobe Illustrator and Photoshop. it was an introduction of using Adobe Indesign for majority of the students. Being in groups forced the teams to create a resource bond to help learn the program together, similar to a small agency working on a project. The content is also an introduction of reading essays about graphic design by graphic designers.
The copy is pulled from Brauce Mau's Incomplete Manifesto for Growth. I chose this since I was introduced to it when I was in undergrad and feel that it struck a chord with me.
The following photos document the outcome of two groups one poster and one book. The poster was created by three women that wanted to produce unity in the form as well as graphic shapes with the length of the text.
The second group was two graphic design focused student and one print maker that collaborated on a bound book with a set of limited rules on how to produce each page.